Hi! I’m Matt Adams, Digital Marketing consultant and former Director of Affiliate & Influencer Marketing at Nike
I’m a passionate digital marketer, with over 15 years of experience in the Affiliate, Influencer and Paid Media industry. I have a love for the ever evolving digital ecosystem and it’s my mission to help brands achieve their business objectives through paid media channels.
I spent the first few years of my career on the publisher side of the industry managing brand relationships, sales and site infrastructure, and then moved to client management at a start up agency managing Affiliate & Influencer programs for their top clients. I then spent the next few years at Rakuten Advertising managing Affiliate & Influencer programs for brands such as Nike, Hewlett Packard, Nordstrom, Electronic Arts, Converse, Vans and more. After some strong wins on the Nike program I was blessed with the opportunity to work directly for Nike, where as the Director of Affiliate & Influencer Partnerships, I grew these programs from a $90M a year business to a $750M a year business over an 8 year span. Working at Nike greatly expanded my experience and understanding of Paid Media and what it takes to run a highly successful Ecommerce business in today’s market, and I’m thrilled to bring this knowledge to the brands I work with today.
I've helped many brands across a varied mix of verticals and business models succeed in the Paid Media space over the course of my career - from designing and launching new programs, to strategy and optimization of mature programs, I have a proven track record of success and expertise that I would love to put to work for your brand!